MEDTRACK
The project's goal is to tackle the challenges posed by the aging population. It will develop innovative solutions to empower late majority and others in managing healthcare services efficiently and easily. The project focuses on creating user-friendly, personalized, and accessible healthcare experiences, aligning with the growing trend of an aging population.
DURATION: 14 weeks
DISCIPLINE: Service Design/ Brand Strategy/ Research/ Product Design/ 3D Modeling
How do patients learn about the hospotal's treatment procedures?
Traditional Medical Record Book
How do patients view their existing electronic medical records?
Macro Trend & Pain Points
Market Sector Size
Affinity Mapping | Value Groups
6 Brand Attributes
Equal
Access
Tailored
Assistance
Synchronous Cooperation
Seamless
Experience
Sensory
Comfort
Streamlined Operation
Positioning Matrix
Category | Main Types of Seniors in China
Persona | Late Majorities: Less-tech Savvy
Persona | Early Majorities: Busy Professionals
