DURATION: 14 weeks
DISCIPLINE: Furniture/ Graphic Design/ Branding
“To create something beautiful, enduring and of purpose takes time.”
Dunhill represents the very best of the House, where excellence, discretion and British craftsmanship take centre stage.
BRAND
TARGET AUDIENCE
Dunhill is always targeting mature gentlemen in need of formal dresses with decency. As a result, the customer is likely to be successful men between 35 and 55 who favor sophisticated handcrafted tailoring and British gentlemen’s style.
MAHJONG MARKET IN CHINA
MARKET POSITIONING (MAHJONG SET)
MARKET POSITIONING (MAHJONG TABLE)
DESIGN DIRECTION
GRAPHIC DIRECTION
FORM DEVELOPMENT OF TABLE
GRAPHIC INSPIRATION
small seal script from Chinese Qin dynasty
MAHJONG GRAPHICS DESIGN
TILE DESIGN
mortise and tenon joint
(a traditional Chinese construction method)
